Shoe dog Phil Knight|The NIKE's success story

Who doesn't heard the name 'NIKE'.Yaa,everyone knows about it.It is the world's most loved and a important sports brand.Everyone likes to wear it's products just for the sake of it's name (it also serves a great quality and trust) but do you know the history behind the starting of Nike?

It goes several years back in the book,'shoe dog phil knight',where the author depicts the various challenges faced by the brand to raise itself.Phil knight ,the author and the owner of the nike ,shows his thoughts to start it and how they raised the show.

Phil knight was a sportsman himself and wanna do something great in the same category to develop the interest for others and the community to get punched in.That time the sports industry was not such developed as it is now.He wanna make a shoe that serves as a fellowship in the industry and gives comfort too.

In its recent years,nike use to import japanese shoes and sell them in the united states to get the profit.But that was not enough .knight want to make a shoe for the sportsperson which will help them to run faster and be comfortable with a great jumping sole.

Firstly ,when they started their was less knowledge and high challenges but being from a shoe maker family,knight developed a shoe and then through the japanese investor idea of making the shoe in the industry they started the same and then the nike started growing and never steped back.